Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Bad mobile SEO will cost you. Google’s advice on properly configuring your mobile site: “Try to test your site on as many different...
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. The blog as the cornerstone for the delivery of the marketing content is a social tool that provides various marketing...
Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. There are eight card types that can be attached...
It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are using the mobile video app. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over...
This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any...
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. We'll be rolling paid channels out more broadly in the coming...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion...
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Do most of your visitors arrive via a mobile device? If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. Template-driven or custom webs design both have...
He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Content Item #1: Blog Posts Plan and write a series of 5 or more blog posts around...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. Some categories for Facebook Pages may not allow for a location to be set; for...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
MOBILE Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside...
I suggest reviewing the video, image, and mobile sitemap extensions section. If you haven't already, subscribe to Google's Webmaster Central blog. Webmaster Central Blog But what does Google have to offer on the subject?
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch The State of Mobile Advertising, Q1 2013 – Opera
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. When blogs hit the scene, we launched the BOTW Blog Directory to help bloggers connect with an audience.
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. The advertiser only knows the size of the audience and can’t access any information about individuals included in a...
