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Mobile Apps Native Advertising

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  1. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. But the platform did highlight the advertising placed on mobile devices.

  2. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. Less than four months later, it revealed a company-wide...

  3. FTC Giving Native Advertising a Closer Look

    How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices? What is the origin and purpose of the wall between regular content and advertising, and what challenges do publishers face in...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers. It's true that apps still beat mobile web in functionality – especially for media-rich mobile experiences...

  5. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Drawing on these insights, his students created some Facebook Apps that motivated over 16 million user installations in 10 weeks. This one-day forum will examine the latest marketing strategies, including social media, mobile, and search marketing...