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Mobile Apps Applications

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  1. Driving Consumer Insights With Mobile Analytics

    There are a few studies that say people are spending a tremendous amount of time on their iPhones, tablets, Androids, etc.but they're spreading it out against the same number of applications – so new app comes in, old apps goes out, and they stop...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being rejected from the App Store. Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While the apps in market are still in the early days, the facts about mobile device and PC use while consuming entertainment are undeniable.percent of tablet owners and 88% of smartphone owners in the U.S.use them while watching TV (Source: Nielsen)

  4. Congress Checks Into Facebook, Twitter, Foursquare iOS App Data Collection

    Last month, a developer of applications ('apps') for Apple's mobile devices discovered that the social networking app Path was accessing and collecting the contents of his iPhone address book without having asked for his consent," read the...