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Mobile Apps Advertising

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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    People have a lot of choice when it comes to apps and keeping them engaged is a challenge. A few months ago we announced Google Tag Manager for apps, today we are enabling content experiments: an easy way to set up and run experiments to change...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Shoppers didn't just engage with mobile paid search this holiday, they also turned to branded mobile apps. With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. This type of ad can be placed as a banner in apps, such as in gaming apps. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18...

  5. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. Less than four months later, it revealed a company-wide...

  6. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight's research analyzed sites within specific industries like travel, gifts, mobile apps and jewelry, and corporate B2B companies including business awards, advertising and PR. Penguin 2.0 hit in May of this year and was described by Google's...

  7. FTC Giving Native Advertising a Closer Look

    How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices? What is the origin and purpose of the wall between regular content and advertising, and what challenges do publishers face in...

  8. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    In his Metrics for Success in the Mobile Apps Ecosystem session, he pointed to a huge opportunity for marketers to become leaders in their organizations by learning to measure apps. Four sessions presented by Googlers throughout the day spanned...