Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs...
Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). The true pace of mobile and local search can be seen when the market withstands an entire column's worth of...
This tracking problem is specific to iOS apps. Although there isn't a standard method of tracking iOS apps, there are two methodologies that are most used: When it comes to mobile advertising, there is always a question regarding attribution.
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Mobile isn’t just for finding local merchants to start the shopping experience.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
Android AutoClean is one of my favorites on this list for two reasons: the ability for me to schedule my phone, SMS, and web search history to be cleared is a lifesaver, and the one-click to move apps to my SD card is really convenient.
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. Yahoo's front-page news stream now displays personalized ads alongside news...
Of the top 100 grossing apps from the iOS and Android in the last week of Q1, about 40 percent of them used our mobile app install ads," she says. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1...
Opportunities for Brands and Mobile Apps Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites. Mobile is movin’ on up as a preferred device for consumers to...
Original support will be limited to the music and movie apps Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. However, the search giant plans to roll out support for more apps in the future.
In making the Now platform a feature of the Search application, however, Google is able to skirt Apple's notoriously tight restrictions on apps that compete with its own branded offerings. The company is bringing the platform to Apple's mobile...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. The apps are the third thread of content written...
Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
A New Mobile Experience Designed for the Everyday Professional – LinkedIn BlogAndroid and iPhone apps get redesign to put more emphasis on images and personalization. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg...
The world of mobile apps is foreign territory to most online marketers. The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. Search engines don’t crawl inside mobile apps to...
The group claimed that Google favors its own apps over others, placing them in prominent places on Android phones and tablets. Last week, FairSearch Europe – a group that includes Microsost, Nokia and Oracle – launched an attack on Google for...
