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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    It used to be that we had mobile apps just for the sake of it. Mobile for Time-Saving Then it was mobile for engagement. Now it's let's use mobile to get in and get out as fast as possible. Before diving into her 10 new media trends that are...

  3. Responsive Design vs. Task-Oriented UX Design

    Many sites and apps fail miserably because they do not consider the task environment or device usage models. Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and interacts well on the phone, and then...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. My 3-year-old daughter plays these types of games and uses these kinds of apps all the time. We had our mobile bid modifier turned down to -100 percent.

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. Video sharing on mobile is rocketing. In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Most Brazilians use smartphones for gaming apps, social media apps, and maps. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18...

  7. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Branded Apps: Usage of branded apps, although some people have a love-hate relationship with them, has been increasing greatly. Thirty-four percent of shoppers made a purchase through retailer branded apps, an increase of 48 percent over 2012.