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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will we have a presence in Apple and Android apps, like AroundMe? Mobile Capabilities How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Will the pages show up in mobile search results?

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Mobile apps that require a user to first register (i.e.create a...

  3. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. In fact, they recently released a report describing how...

  4. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. But the platform did highlight the advertising placed on mobile devices.

  5. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. In the past year, BuzzFeed has tripled its U.S...

  6. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The complaint argued that given its placement of its own apps on Android smartphones - such as Google Play and Search - through its Mobile Application Distribution Agreements (MADA), it is stifling competition in the market.

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  8. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    It used to be that we had mobile apps just for the sake of it. Mobile for Time-Saving Then it was mobile for engagement. Now it's let's use mobile to get in and get out as fast as possible. Before diving into her 10 new media trends that are...

  9. Responsive Design vs. Task-Oriented UX Design

    Many sites and apps fail miserably because they do not consider the task environment or device usage models. Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and interacts well on the phone, and then...