Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
Meanwhile, the most recent iTunes Chart of free apps shows Vine ranked #7 and Instagram ranked #8. With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017...
With the rise of smartphones and mapping apps we're living in the era of local search and discovery. A good mobile experience (50 percent of mobile searches have local intent) ReachLocal will set you up with a web presence and an online marketing...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
Hot Twitter Apps and Platforms There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets...
In fact, Vine is one of the top free apps in the iTunes charts. It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are using the mobile video app.
Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs...
Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). The true pace of mobile and local search can be seen when the market withstands an entire column's worth of...
This tracking problem is specific to iOS apps. Although there isn't a standard method of tracking iOS apps, there are two methodologies that are most used: When it comes to mobile advertising, there is always a question regarding attribution.
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Mobile isn’t just for finding local merchants to start the shopping experience.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
Android AutoClean is one of my favorites on this list for two reasons: the ability for me to schedule my phone, SMS, and web search history to be cleared is a lifesaver, and the one-click to move apps to my SD card is really convenient.
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. Yahoo's front-page news stream now displays personalized ads alongside news...
Of the top 100 grossing apps from the iOS and Android in the last week of Q1, about 40 percent of them used our mobile app install ads," she says. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1...
Opportunities for Brands and Mobile Apps Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites. Mobile is movin’ on up as a preferred device for consumers to...
Original support will be limited to the music and movie apps Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. However, the search giant plans to roll out support for more apps in the future.
In making the Now platform a feature of the Search application, however, Google is able to skirt Apple's notoriously tight restrictions on apps that compete with its own branded offerings. The company is bringing the platform to Apple's mobile...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. The apps are the third thread of content written...
