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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    You need to go to www.google.com/tagmanager to get started, and download the SDK (Software Development Kit) for both Android and iOS. As many advertisers use Google Analytics in some form, even if they also utilize another third party analytics...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Let's take a quick dive into a recent voice search example on YouTube using Google Now for Android phones. Yandex has always been ahead of the curve – it currently has a voice search option within their search engine and has been using their voice...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by Google. The Android Referrer provides reliable closed-loop...

  5. Congress Checks Into Facebook, Twitter, Foursquare iOS App Data Collection

    Though the letter was sent to firms using Apple's platform, the news comes in the midst of wider concern over mobile permissions, with Google's Android apps also facing scrutiny. Last month, a developer of applications ('apps') for Apple's mobile...