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Mobile Applications Apps

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  1. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and including Google Tag Manager for Mobile, which enables tracking for native apps from the server side.

  3. FTC Giving Native Advertising a Closer Look

    How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices? Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  5. Driving Consumer Insights With Mobile Analytics

    There are a few studies that say people are spending a tremendous amount of time on their iPhones, tablets, Androids, etc.but they're spreading it out against the same number of applications – so new app comes in, old apps goes out, and they stop...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being rejected from the App Store. Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and...