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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the...

  2. Smartphone banking has limited mobility

    Where would a fraudster decide to do harm: the Apple platform, on Android, Windows Mobile or Blackberry? If you want greater security you have to do it over a downloadable application. The downloadable application is the most secure,” says Sorrell.