Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Mobile ads can show up to two additional links. Automatically generated, they appear in the top and bottom of...
From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. A recent study conducted by xAd in partnership with...
Someday it may even power digital billboard advertising, neurological advertising or any other futuristic marketing application you can dream up. We deliver local deals and promotions to the palms of nearby consumers’ hands via mobile.
Application developers often fall into the trap of solely using advertising listings to build their data set. With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local...
Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or delivery. Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we...
Geo-fencing is the more specific application of geo-targeting where a virtual barrier is created around a defined area – usually determined via a geo-targeting strategy. But because mobile has the unique ability to target an audience at a far more...
Can he or she stay, fetch, roll over, shake hands, and not drool on the application? Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones?
It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit). In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone...
Application: Drive downloads of your app for iOS, Android, or Windows Phone 7 I don't know why I have this vision in mind of proper mobile campaigns being hyper local, the way it is for mobile search for example.
Although Foursquare has been known for their mobile app, do you think this new utility will help evolve them into a mainstream application? Beyond mobile check-ins for badges and mayorship battles, Foursquare Explore now leverages this data in a...
The mobile app market is exploding in Japan and Korea, with “application usage” being the second most popular activity on mobile after search. With Naver in Korea, the search query volume of Naver Map, the premier map and local search platform has...
With that in mind we were confident that UK based application developers, Ultra Knowledge, could deliver on our business objectives. Search marketing is not simply about search anymore - it's about social, local, mobile and video too.
Businesses can capture amazing panoramas of their locations using Microsoft’s Photosynth application, and then publish the images to Bing Maps to engage consumers and encourage sharing. Small businesses can also launch free mobile websites via the...
The latest: Google failed to submit an application for an Internet Content Provider mapping license by a March 31 deadline, and it now appears there is no future beyond July 1 for Google Maps in China.
Google Tests Fate in China as Mapping Application Deadline Looms - Bloomberg Businessweek Word of Mouth: Introducing Voice Search for Indonesian, Malaysian and Latin American Spanish - Google Mobile Blog
FBML to iframe converters are available on the web and Facebook developers like Wildfire Interactive have developed an "iFrames for Pages" application, free to users for the next few months. Learn about PPC management, keyword research, search...
Most SEO work goes into technical on-page areas, keyword research and application to a site, and on social media and backlink development, not in maximizing the potential clicks all that work can generate.
Although the application doesn't reside on Facebook, the Connect functionality takes full advantage of Facebook sharing via passive, automated check-ins at six separate ski resorts, all enabled by an RFID chip embedded in your ski pass.
Also, it's search application debuted yesterday on Windows Phone 7 devices. Bing for Mobile now available on all major US mobile operators - Bing Search Blog Google: Third Parties Liable for Java Infringement, Not Us - PCWorld of YouTube Mobile...
Rewarding web application security research - Google Online Security Blog Local & Mobile Search The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more.
