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Mobile Application Development

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  1. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...

  2. 5 Ways to Improve Social Engagement in Mobile Apps

    It may seem subtle, but it requires a paradigm shift that can radically alter the nature and delivery of the application. The user enjoys the experience and builds trust with the application. Throughout our development process, we’ve found that...

  3. How Big Data is Fundamentally Changing Local Search

    Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or delivery. Providing data to newcomers in the local space can provide valuable brand visibility and development insight for legacy...

  4. Smarter Marketing and the Weak Link In Its Success

    The technology exists – what is missing is the application of it to drive these processes globally for large advertisers. An interesting application of the concepts comes from the Hollywood studios. Another area where voice of the customer drives...