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Mobile Application Apps

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  1. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The complaint argued that given its placement of its own apps on Android smartphones - such as Google Play and Search - through its Mobile Application Distribution Agreements (MADA), it is stifling competition in the market.

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Many companies that have experimented with Facebook's Mobile App Install ads have found them to be a cost effective way to promote their mobile apps. What this means is that advertising apps solely with mobile app install "clicks" (the Facebook...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Hot Twitter Apps and Platforms App Card: A Tweet card for providing a profile of an application. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    So, responsive design or mobile apps? Also, 30 percent of people who visit ESPN via mobile web will also use ESPN for apps. Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to...

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. Target your apps to people using apps. Advertisers can promote their apps to app users with a target CPA.

  6. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.