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  1. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. The SDK will allow developers to gain rich analytics data on app usage while...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Apple offers clear steps to help app developers internationalize and localize apps to capture the opportunity of more revenue, by attending to the native user experience of other countries worldwide. Just last week, Apple sent its developers an...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app...

  5. Mobile Ad Revenue Outlook: Local Search Leads the Way

    In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers. Much of that will result from its economics: It's cheaper and easier to build and update a mobile website...