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  1. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once the engine is reasonably confident, the BloomReach Mobile application will begin to incorporate behavior from the website into the mobile experience through 'Just for You' dynamic categories and even the priority of search suggestions.

  2. Driving Consumer Insights With Mobile Analytics

    So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. One of the main reasons to step up to an enterprise analytics solution would be to...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Cookies cannot be shared across apps or shared between a mobile app and the mobile web.

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. App Promotions There is an app for that. Advertisers can promote their apps to app users with a target CPA.

  5. Google, Apple, Microsoft Agree to Mobile App Privacy Changes

    Under the terms agreed by the companies, consumers will be given the opportunity to review an app's privacy policy before they download an app rather than after, and will be able to find the policy in a consistent location on the application...