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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop If you're investing heavily in mobile apps, but still struggle with how to justify mobile app ROI, use Facebook Custom Audiences to more easily connect the dots between customers who use their mobile apps, but...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a...

  4. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    This is a probable scenario, as YouTube recently announced it would provide offline viewing to its mobile app users starting in November. No doubt this new service will be primed for the mobile user, as TechCrunch recently reported YouTube’s mobile...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. See Singer and fellow Googler Andrew Wales' recent Metrics for the Mobile App...

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Proving the value of its mobile app promotion investments eventually won the broader support of the executive team...