Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online.
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the Google+ plug-ins. As part of the Google team, this continues to be...
Users will be able to access Google Now through the Search app itself. IPhone and iPad users can obtain the Google Search update with Now through the iTunes App Store. The company is bringing the platform to Apple's mobile operating system as a...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. Mobile App (Native): pages (screens), events, goals, ID-specific information, app...
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms...
Optimizing for Mobile App Pages on Websites The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. Mobile app creation forces marketers to understand the limitations of...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
So if you've been contemplating building a mobile app or doing anything with mobile, for that matter, and you really don't know how much mobile traffic you have, put this on your site for 30 days, to get an understanding of what's the reality.
Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Google Places was recently replaced with Google...
App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Mobile ads: Focused toward mobile devices. The Google Display Network is vast with abundant opportunity to generate great results.
Google search has technical issues listing iTunes app pages – CNET App rankings suffered as Google had some technical issues fetching iTunes pages. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe...
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Facebook began reorganizing its business last year to be “mobile first,” and its...
Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps and it's growing, much more than mobile web. He quoted the following statistics: percent of media consumption is screen based percent of media...
Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Nothing has change today besides the screw press being replaced with the app store and the paper...
Cookies cannot be shared across apps or shared between a mobile app and the mobile web. Tracking is only one aspect to consider when researching a mobile app vendor. Here's a helpful comparison chart to help marketers compare mobile app vendors.
