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Mobile App Ecosystem

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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    See Singer and fellow Googler Andrew Wales' recent Metrics for the Mobile App Ecosystem webinar for more. In his Metrics for Success in the Mobile Apps Ecosystem session, he pointed to a huge opportunity for marketers to become leaders in their...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    To succeed as this app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. The old SEO rules still apply, but new SEO best practices are...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A healthy advertising ecosystem – Inside AdWordsGoogle highlights its updated rules for downloadable software. Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app.

  4. Pros & Cons of the Top Mobile App Tracking Methods

    While it's not a tracking mechanism itself, TRUSTed Mobile Ads is an important consideration in the mobile tracking ecosystem because it's platform increases user (and marketing! Cookies cannot be shared across apps or shared between a mobile app...

  5. Is Google Trust Being Scroogled?

    Speaking of fair, there is a group that has emerged called FairSearch, which claims to be "a group of businesses and organizations united to promote economic growth, innovation and choice across the Internet ecosystem by fostering and defending...

  6. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    It also allows for taking advantage of the diverse array of business data including name, address, and phone number details and descriptive content like Yelp reviews, Foursquare check-ins, and Groupon offers that are available in the local search...

  7. Are You Competing with Your Own Business Identity?

    To ensure a normalized version of your company’s anchor identity throughout search results, key stakeholders in the local search ecosystem should follow the following best practices: Search Platform/App Developer: When reconciling descriptive...

  8. James Cameron Live on "Avatar" - His New 3-D Film

    Cameron has created an entire world, a complete ecosystem of phantasmagorical plants and creatures, and a native people with a rich culture and language. What could happen is now that the digital cinema revolution has taken place is the killer app...