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Mobile App Advertising

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  1. Mobile Advertising Measurement: Winning the Long Game

    There are two types of mobile analytics in particular that should be a part of every app campaign: Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Search is a huge driver of business (search accounted for 43 percent of all...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Enhanced capabilities in app advertising will lead the way advertisers think about developing and promoting their apps to increase...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop If you're investing heavily in mobile apps, but still struggle with how to justify mobile app ROI, use Facebook Custom Audiences to more easily connect the dots between customers who use their mobile apps, but...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a...

  6. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    This is a probable scenario, as YouTube recently announced it would provide offline viewing to its mobile app users starting in November. No doubt this new service will be primed for the mobile user, as TechCrunch recently reported YouTube’s mobile...