Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Dinan cites local relevance as a primary reason for mobile ad engagement. Mobile is movin’ on up as a preferred device for consumers to perform...
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An...
Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the...
Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms...
The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.
App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Mobile ads: Focused toward mobile devices. Superior ad specificity: When your targeting is precise, your ads can achieve a higher...
App rankings suffered as Google had some technical issues fetching iTunes pages. Google search has technical issues listing iTunes app pages – CNET Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network...
The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Tracking is only one aspect to consider when researching a mobile app vendor.
Now that may require developing some mobile-specific strategies – whether that's building an app or executing a mobile ad campaign – but they should be developed with the broader picture in mind. But perhaps more significantly, it wasn't just that...
Specifically, they enable mobile search links that bypass a landing page and go directly to different functional areas like click to call, offers, or app downloads, Similar to Busby's point, these are SMB-geared actions, to which they can create a...
That's a pretty big step for self-service advertising, and for the right businesses - like mobile app developers - it could give them some great efficiencies in connecting with the right target," he said.
Google has removed ad blocking app Adblock Plus from the Google Play store. With the Adblock Plus app acting to block adverts, which is where Google makes its cash, well, you get the point. The app developer told The INQUIRER that in late February...
In a statement today, the company said that the deal would allow it to dedicate more of its resources to creating "beautiful and relevant" in-app ad experiences on Windows 8, Skype, Xbox/Kinect, Windows Phone, Bing, and MSN.
Mobile web and app analytics are still very much in the early stages. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know The option to automatically show your ad for plurals and misspellings when you’re running phrase and exact...
And a new reporting construct will align with these options to measure desired actions like calls, app downloads, etc. The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile...
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g...
At the moment this applies to sitelinks, call extensions, app extensions, and offers (U.S.only). This could present opportunities for higher click volumes for advertisers who haven't paid close attention to mobile previously; though with a default...
