Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the Google+ plug-ins. As part of the Google team, this continues to be...
Users will be able to access Google Now through the Search app itself. IPhone and iPad users can obtain the Google Search update with Now through the iTunes App Store. The company is bringing the platform to Apple's mobile operating system as a...
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An...
Depending on audience size and behavior, it might make sense to create mobile-specific content, as the Guardian has done with their app. But it actually follows a triple-thread approach in its app strategies.
Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo mobile app is avaiable for the iPhone in the App Store.
Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...
Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices and operating systems (OS) used, etc. Kadanoff's sense is that people are struggling today to understand mobile app analytics.
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms...
The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about. Optimizing for Mobile App Pages on Websites Mobile app creation forces marketers to understand the limitations of different...
The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
So if you've been contemplating building a mobile app or doing anything with mobile, for that matter, and you really don't know how much mobile traffic you have, put this on your site for 30 days, to get an understanding of what's the reality.
Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. With more than 1 billion smartphone users around the...
App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Mobile ads: Focused toward mobile devices. The Google Display Network is vast with abundant opportunity to generate great results.
App rankings suffered as Google had some technical issues fetching iTunes pages. Google search has technical issues listing iTunes app pages – CNET After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe...
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Facebook began reorganizing its business last year to be “mobile first,” and its...
Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps and it's growing, much more than mobile web. The need to design and deploy a next-generation site architecture that maximizes your chances of...
