With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. Social/Mobile/Local marketing (that thing people call SoMoLo) At Google I/O 2013, huge changes to the user experience of Maps were...
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
Pinterest is launching all sorts of goodies this year, with its ”Rich Pins” and analytics offering, which served as one big move to help marketers and users alike. Pinterest says the search feature is rolling out on the web now, and coming to...
Steps to Calculate Social Media ROI Using Google Analytics Sales are the key to success of any company and social media is the key to business development in a mobile-social world. It's a question of "how".
Once implemented, create an annotation in your Google Analytics account and see if you can measure any increase in click-through rate. I've been reading, and thinking, about the marriage of schema and Mobile.
Advertisers can access options like Promoted Accounts, Promoted Tweets, and Promoted Trends, all with analytics to track progress. Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and...
Followerwonk helps explore and grow your social graph with Twitter analytics to find, optimize and analyze for maximum social growth There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience...
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Analyzing your website data with Google Analytics is much like mining for gold. See more of Justin's advanced segments in the Google...
In this analytics system you'll be able to see how many visitors were attributed to each source and also what their additional engagement is with my entire website. When it comes to mobile advertising, there is always a question regarding attribution.
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. One of the things that makes Google Analytics so powerful is its ability to create segments of your...
After you've claimed your Yelp listing, it's time to optimize that listing by filling in all of the information possible, uploading photos, and utilizing social benefits and the analytics available. With more than 100 million monthly unique...
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local...
Last month, Pinterest introduced analytics for verified brands in a bid to improve marketers' experience with the social network. Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan...
The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. Mobile is movin’ on up as a preferred device for...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
