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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. This means you need to make your content as locally relevant as possible and...

  2. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    First there is a new integration with Google Analytics, where users can now access Google Analytics data from directly inside the AdMob platform. As many advertisers use Google Analytics in some form, even if they also utilize another third party...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. Mobile Device Here's how you would target site content to mobile phone visitors:

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Last Fall, Adobe added six new features to Analytics and added cloud-based mobile services for measuring apps. Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and...