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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. Mobile Advertising Measurement: Winning the Long Game

    And mobile analytics will allow you to do just that and help you win in the long game. Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers.

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. This means you need to make your content as locally relevant as possible and...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. Mobile Device Here's how you would target site content to mobile phone visitors: