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Mobile Analytics

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  1. The Rise of the User Experience Marketer

    Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs...

  2. Using Analytical Analysis to Help Improve Conversions

    The secret typically lies in accessing the biggest hammer in your marketing tool bag, analytics! Lucky for us, Google Analytics has predefined segments for converters and non-converters. Choosing only one segment at a time to view the following...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool.

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Advertisers can work with third-party attribution analytics technology...

  8. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  9. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that we see more and more today (especially with the growing mobile audience and how they search).

  10. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics Analytics tagging and report updates Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction...

  11. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) You can do this via both Google Analytics and Google Webmaster Tools. In my last post, I explained how mobile traffic could be impacting your Panda...