Released as a standalone app for Android and as an integrated update to the Google App for iOS, Google Now assesses the behavior of a user logged into his or her Google account, and, over time, develops an understanding of what that user wants and...
Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Every mobile marketer wants to measure the effectiveness of their marketing campaign...
Android PoliceGoogle Glass companion app has some interesting finds. The only noteworthy bits coming out it: Android is on track for 1 billion activations by year's end and he called Facebook Home a "tremendous endorsement" of Android.
When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel reported. Safari was first at 61.79 percent; the default Android browser came in second with...
Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by Google. The Android Referrer provides reliable closed-loop...
This was followed by iPhone at 6.9 percent and Android 4.5 percent. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer...
SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office supplies, clothing, or even an iPad. Mobile Measurement and Apps Insights - Google s insight into...
Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks. Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen...
Create separate campaigns, and therefore separate Mobile App Extensions, for mobile phones vs.tablets and Android vs.iOS. Select Mobile OS – either Android or iOS (Apple) This is great for businesses advertising Android apps on Google Play.
Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later). In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3...
Application: Drive downloads of your app for iOS, Android, or Windows Phone 7 In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically clueless. Today my quest for mobile wisdom lead me to Google's famous...
Apple iOS users converted almost 20 percent more often than their Android counterparts and spent 13 percent more on purchases. In addition, paid search budgets increased 31 percent over 2010, while click costs, click-through rates (CTRs), and...
Android was third at 4.1 percent. Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year...
Google and Bing can directly acquire this information from mobile users on their operating systems, Android and Windows Phone 7, respectively. Voice actions on Android and recently Siri on the iPhone have provided users a more direct way of getting...
Google's motivation for entering the mobile space with Android can also be seen tied to the explosive growth of searching now done with smartphones. Given the potential to strengthen their position in local, mobile, and display advertising and push...
Mobile users (particularly with Android) are much more likely to be logged into Google from their device, thereby rendering a secured search experience by default. Jonathan Allen’s article reviewing this Google search change also touches upon the...
The links in the boxes weren't going to what was expected - like the Twitter icon taking you to a page from another site about a Twitter app for Android - Google's mobile platform. A new "Sources" feature has been spotted in the wild on Google's...
Android, iPad, and iPhone visits are creeping up the online totem poll…in a three screen kind of way. Have you looked at the mobile stats on your Google Analytics lately? Even one of the highest authorities at Google recognizes mobile as the next...
With Gmail on every Android device, and Google pretty much owning most of the world's mobile inventory via AdMob, perhaps an iAD like experience is a direction they could take. Alas, I can only speculate, but an infographic published by Inner...
Google to Unveil Mobile-Payment Service - BloombergWill allow users to pay for goods and redeem coupons on Sprint Nextel Android smartphones. Mobile Do@ may be the last mobile search app you need - VentureBeat
