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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). When delving into a mobile campaign in Brazil, take note that the leading...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...

  4. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Every mobile marketer wants to measure the effectiveness of their marketing campaign...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by Google. The Android Referrer provides reliable closed-loop...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    This was followed by iPhone at 6.9 percent and Android 4.5 percent. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer...