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  1. Social Media Monetization in a 'Mobile First' World

    Hence, the mobile-first networks have a built-in monetization advantage, providedthey can reach a level of scale to become viable peddlers of native ad inventory. Most social networking companies eventually monetize through advertising, and more...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Custom Audiences allows marketers to retarget Facebook users who earlier visited...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Mobile advertising, with a focus on best practices. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account automatically every 30 days, and a feature that analyzes the account’s...