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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Custom Audiences allows marketers to retarget Facebook users who earlier visited...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Mobile advertising, with a focus on best practices. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account automatically every 30 days, and a feature that analyzes the account’s...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    From a mobile device the average user may never realize that the status update they just read and clicked on was actually an ad. While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the...