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  1. 3 Keys to Activating an Audience with Smarter Content

    OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...

  2. 10 Vital Steps to Building Social Influence

    Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.

  3. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even...

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. As media accessibility expands, publishers and advertisers require more...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. The panel discussed that the integration of mobile is an opportunity to have...

  6. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. This generation is defined by the Internet, mobile, and social...

  7. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    This means planning television and digital together to tell stories across devices and engage viewers with TV experiences not just TV shows. His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting...