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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Overall, the IAB reported total U.S.digital advertising revenues of $42.8 billion for 2013 – up 17 percent from $36.6 billion in 2013. Also, after a record-breaking first half of 2013, In Q4 digital ad revenues surpassed $12 billion.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Consider the Consumer When Developing a Mobile Paid Search...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: In 2009, NDN introduced the Digital Media Exchange. But digital marketers can be forgiven if they aren't as familiar with the fifth largest property, NDN. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and Turner Digital in the...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. The biggest digital story in 2013 in my opinion was early in the year during...

  7. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes her a perfect...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Like flowers, digital channels can thrive with a bit of attention, pruning and cross-pollination. Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Marketers need to be the bees of online advertising...

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.