OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. The State of Mobile Advertising, Q1 2013 – Opera
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. Brands can now target users based on their activity outside of...
By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. As media accessibility expands, publishers and advertisers require more...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. After all, RTB is now rapidly expanding into mobile and video. Retargeting vendors often place their bids across more than a dozen...
YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. This generation is defined by the Internet, mobile, and social...
Such is the case with the new Think Insights – aimed at providing one, definitive Google destination for digital marketers. Our mobile planet tool Mobile ads showcase Government or Ad Types, the website actually provides faster access to these two...
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
This means planning television and digital together to tell stories across devices and engage viewers with TV experiences not just TV shows. SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and...
Embracing call analytics solutions to effectively track the ROI of offline response to digital actions will be essential to optimizing campaigns. The name of the game was crafting bids and ad groups based on device-specific variances in anticipated...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. He also approves of its ability to provide clean data to inform other parts of the digital ecosystem.
Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field. About 40 percent also reported using social ads together with mobile advertising operations.
The most effective digital marketing strategy would utilize both search and social to their maximum potential. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices.
As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...
Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content. With brands operating in an increasingly cluttered environment, it’s more important than ever to get cut-through...
