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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google...

  2. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. The frequent use of Facebook and Twitter on mobile devices will lead the sector to over $2 billion in revenue by 2017...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: This method is standard for all Android devices. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer The Android Referrer provides reliable closed-loop attribution.

  4. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  5. Google Plans to Combine Mobile & Desktop Ads

    We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. In his opening statements, Page introduced an idea that came up again and again throughout the call...

  6. Google’s Mobile World & Vision for 2012

    Android devices generate more advertising transactions and corresponding data volume on mobile networks than iOS devices. Google: 300 Million Android Devices Activated More than 300 million devices now run on the Android platform, with 850,000 new...