Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
It seems that many search marketers have not caught up to the mobile revolution, however. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
A few reports on mobile advertising and usage. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch
Knowing you automatically have a mobile advertising strategy as part of your Facebook Page is an important thing that's resonating with SMBs," said Levy. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their...
Google's chief financial officer also said that mobile will continue to be a major growth business for Google going forward. Pichette said that the multi-screen world of today offers Google many advertising opportunities going forward.
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from...
Mobile invalid clicks seem to be increasing (although within a tight range). My hunch is mobile invalid clicks come more from actual users with multiple clicks, or user error vs.actual purposefully fraudulent activity.
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. The data is going to be pretty rich and robust, that is the heart of Facebook’s advertising offering.
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Video on Mobile Devices
Native social formats, including video and mobile-social advertising will be the principal market growth drivers. Mobile social advertising is also expected to become a major growth sector. The report of growth for mobile social advertising revenue...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
After all, RTB is now rapidly expanding into mobile and video. RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Search marketers know plenty about campaigns that revolve around...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. And as a marketer, what if you can access that data so you can deliver an...
Advertising on mobile is big business. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4...
Advertisers will continue to be charged for a standard ad click every time a mobile user clicks on the forwarding phone number link or "Call" button (this is not a new charge), both of which can be seen in this screenshot:
