However, the FTC has noticed that the background shading used by many search engines tends to be less visible when viewed on mobile devices and certain computer monitors. We have observed that, increasingly, search engines have introduced...
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. So when we're talking about paid, it's all about paid...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets across the web and on mobile...
Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are...
Set mobile bid adjustments at the ad group level. Advertising on Google Maps We saw the preview of new advertising on Google Maps when they showed it off at I/O, and now AdWords is updating information for advertisers wanting to target Google Maps...
While tracking conversions across devices can prove difficult, mobile advertising does get users deeper into the sales funnel. People are using these devices at an accelerating pace, and eMarketer has forecasted mobile advertising to be almost an...
But today, many mobile campaigns are measured based on the assumption that conversions related to mobile advertising should occur in-device. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior...
Are you advertising for a mobile app? Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones?
Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). Facebook's has pioneered native advertising with its mobile Sponsored Stories.
However, this ad style is for desktop only, not mobile. Formerly, different colored pins on the map represented paid advertising versus non-paid, however, engagement wasn't that high as many users didn't understand what the different colors meant.
When it comes to mobile advertising, there is always a question regarding attribution. Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising.
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. So, the vast majority of YouTube Partners are likely to...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
