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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results. But sites using JavaScript to make it appear to...

  3. Google Plans to Combine Mobile & Desktop Ads

    That's no longer the case and you'll see them spending more effort targeting ads for mobile. Google will have their work cut out for them convincing advertisers that mobile ads are any more effective if they can’t tell their performance apart from...

  4. Google Tests Smartphone Icon in Search Results to Identify Mobile Content

    The Google Mobile Ads team is involved, of course; they wrote on the GoMo blog that 61 percent of users are unlikely to return to a website that isn’t optimized for mobile browsing. A Google rep confirmed the experiment to Meunier, saying “We’re...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones? Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their...

  6. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Social, Local, Mobile (SoLoMo) SoLoMo – the social, local, and mobile triumvirate, will get a strong hold in 2012 with more integrated campaigns combining social media with local offers involving mobile devices.