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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. In my last post, I explained how mobile traffic could be...

  2. Twitter Launches Tailored Audiences Retargeting Product

    Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines and enhanced mobile targeting in November. At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    She discovers their website is not mobile-friendly, and decides she will try again on her desktop when she gets home from work. If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. Particularly if you're looking to expand into new keyword areas, you can use the Google Ad Planner to determine search...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Oh, and make sure it's in a mobile-friendly "to go" cup! The contrived billboard type Facebook posts and robotic Tweets may have been sufficient yesterday but today's top brands are acting more like publishers, staffed with social editors in a...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. The website, blog/RSS feeds, social media profiles, updates...