The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Further, those ads can capture leads on the fly (a great feature). A marketer can run a targeted ad by location, industry, title, company and...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Making your mobile search faster – Google Inside Search...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
This tool allows users to check what ads are showing in different locations (whether it's specific cities in the U.S.or even international locations) or on specific device types (mobile, tablet, desktop, etc.
Integrating Facebook Connect to mobile applications is a key way of generating free advertising via the news feed. Mobile users are more likely to click on ads than their desktop counterparts, mainly because they are using their phones when seeking...
MB: When we “test” searches on Yandex.ru and Google.ru, comparatively speaking, it seems that Google has much more ads on its search results page – do you agree? There is no doubt Yandex will face many challenges ahead in the face of browser wars...
The survey found that shoppers exposed to TV ads and old-school circulars fired up Google to search online within one week. One in five used mobile devices to shop, with search the top activity. When the survey looked at advertising's ability to...
Seek out mobile marketing industry statistics regarding popular devices and demographics to appropriately target your audience. I recently spoke at SES New York on best practices for mobile marketing with QR codes.
In terms of how these local search portals differ from international engines such as Google and Yahoo, which feature paid and search results, local SERPs of popular keywords are filled with keyword ads and shopping links that each portal serves...
Google Mobile Ads BlogGoogle has many useful blogs but this is a particularly useful one. Mobile advertising is increasing in importance but is still a developing platform. While you have to pay for industry-specific insights and research, Hitwise...
Mobile Insights: Click-to-call proves a valuable addition to the advertising mix - Google Mobile Ads BlogGoogle announces addition of a phone icon and that the phone number is moving above the ad for Calls-only format.
Better CTR on mobile search according to Efficient Frontier. CTR from mobile search is three times higher: study - Econsultancy Yahoo working with Microsoft to fix Yahoo Mail problems on Windows mobile devices.
Getting 'mobile-ready' part 3: Experimenting with landing page design - Google Mobile Ads Blog New ways to discover great apps on Android Market - Google Mobile Blog Great Ways to Get More from Google News RSS Feeds - Search Engine Journal
Search Industry News Mobile Search Google help wanted: antitrust lawyer - CNET News Sneak Peek: Local Ad Offerings for Bing in adCenter across PC and Mobile - adCenter Blog Here's a roundup of today's other search news and headlines from around the...
Search Industry News Google Voice and Sprint integration is live - Google Mobile Blog Mobile Search of Search Ad Clicks From Mobile - ClickZ Here's a roundup of today's other search news and headlines from around the web.
Search Industry News Mobile Search Launches New Mobile App for Emerging Markets, Makes Discovering Yahoo! Easy - Yahoo Mobile Blog Here's a roundup of today's other search news and headlines from around the web.
Search Industry News Introducing the new Google Docs app for Android - Google Mobile Blog Mobile Search Facebook Insights API Now Shows if Page Post Likes and Comments Come From Mobile - Inside Facebook
