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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). When delving into a mobile campaign in Brazil, take note that the leading...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. To demonstrate the importance of optimizing mobile app install ads based on offline data, let's walk...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by Google. The Android Referrer provides reliable closed-loop...

  4. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  5. Is Google Trust Being Scroogled?

    That said, Goggle’s organic search results, most of its software, and the popular Android platform are "free," although Google in turn does obtain your data that helps them monetize with advertising. Speaking of fair, there is a group that has...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    This was followed by iPhone at 6.9 percent and Android 4.5 percent. Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated...

  7. Google Plans to Combine Mobile & Desktop Ads

    We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. Google will have their work cut out for them convincing advertisers that mobile ads are any more...