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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. Check Mobile Versus Desktop Traffic (From Google Organic). The last thing you want to do is drive users from Google...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer. When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Remarketing Lists for Search Ads (RLSA): Google RLSA enables...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.