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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. New mobile app promotion features will be launched across AdWords in...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Among their mobile ad types, Google offers click-to-download, mobile ad...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. We'll also see premiums develop for location-targeted ads – a function of higher performance that's already evident from data...

  4. Google Plans to Combine Mobile & Desktop Ads

    The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...

  5. Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

    This past Friday, Google announced that they redesigned the local ad formats in Google Maps for Mobile. But where advertisers who have brick and mortar locations have seen great value is that Location Extensions also push ads into maps on mobile...