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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer. When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For years Google has had Call Extensions that allow you to use a unique phone number in the PPC ads. You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing, Facebook, Twitter, LinkedIn...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Remarketing Lists for Search Ads (RLSA): Google RLSA enables...