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  1. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. But the platform did highlight the advertising placed on mobile devices. Pinterest doesn't report on how many users it has, though it does say that...

  2. Social Media Monetization in a 'Mobile First' World

    Native ads also dovetail particularly well with the mobile environment because they are typically delivered within the content stream. Linkedin also introduced their Sponsored Content ads, and while its advertising business has not yet monetized to...

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network on desktop, tablet and mobile devices. The workshop will also attempt to gauge how well...

  4. Twitter Ads: Are You Wasting Money on Mobile?

    I know that I won’t be targeting mobile devices for any of my Twitter advertising campaigns because I can get a better cost per lead by targeting desktop devices only. Targeting mobile devices is a waste of advertising money since it drove fewer...

  5. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid links, and hosting and top-level domains (TLD). The Yahoo Japan search engine and PPC platform for web...

  6. SES Latino -- Interview with Conference Chair Nacho Hernandez

    They also tend to more quickly adopt and converge on the newer online search technologies, such as social networking, video, even mobile. We had another session that was called "Targeting Spanish and Portuguese Search Ads by Demographics and Behavior.