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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    That means removing roadblocks, cutting down full-screen takeover ads, removing blocks of low-quality supplementary content, removing deceptive blocks of advertising, and more. Supplementary content (used by Google in its Quality Rater Guidelines...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. Also, by clicking the Top Pages report, you can view all of the landing pages...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online...

  5. Top Brands Now Testing Pinterest Promoted Pins

    But the platform did highlight the advertising placed on mobile devices. With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Data coming from eMarketer estimates that 85 percent of the multimillion...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  7. Social Media Monetization in a 'Mobile First' World

    Native ads also dovetail particularly well with the mobile environment because they are typically delivered within the content stream. Linkedin also introduced their Sponsored Content ads, and while its advertising business has not yet monetized to...