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  1. Writing Your Way to the Top of Search and Social Results

    But quality content of 400 words is about what today’s social and mobile readers really have time to read. We are writing for the attention deficit mobile user and the desktop power researcher. Think about the mobile use and have a visual slideshow...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    They match the content so well in design, color, etc.that it’s hard to tell they are ads. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. Also, by clicking the Top Pages report, you can view all of the landing pages...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  6. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. It is important we understand how proposed rules could impact every household, content provider and advertiser in the U.S.

  7. Top Brands Now Testing Pinterest Promoted Pins

    But the platform did highlight the advertising placed on mobile devices. Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. Pinterest doesn't report on how many users it has, though it...

  8. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. It makes sense that content and campaigns should look great on mobile, then, and not just as a subset.

  9. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  10. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...