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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...

  2. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. Google acquired AdMob in 2009, and have made several updates to the platform in recent years, including making AdMob ads available within Google AdWords and opening...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website. Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience, today.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We had our mobile bid modifier turned down to -100 percent.

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    And mobile video will increase 16-fold between 2012 and 2017. Whether it's a monetization strategy in the form of native in-feed ads or expanded content discovery, there's no doubt Vine will have something up its sleeve to surprise its 40+ million...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. If an advertiser wants to target a specific customer in a specific area, then the advertiser has a more refined way of doing that with mobile ads.