Are you advertising for a mobile app? Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones?
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Further, those ads can capture leads on the fly (a great feature). Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers...
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
Of the top 100 grossing apps from the iOS and Android in the last week of Q1, about 40 percent of them used our mobile app install ads," she says. COO Sheryl Sandberg also highlighted the success of Facebook's mobile app install ad product.
Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S.
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An...
Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed...
The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Only 33 percent of advertisers have a mobile...
App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Mobile ads: Focused toward mobile devices. Superior ad specificity: When your targeting is precise, your ads can achieve a higher...
App rankings suffered as Google had some technical issues fetching iTunes pages. Google search has technical issues listing iTunes app pages – CNET Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network...
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Facebook began reorganizing its business last year to be “mobile first,” and its...
Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. Michael said that for ESPN users, it’s about 50/50 usage for web...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Nothing has change today besides the screw press being replaced with the app store and the paper...
Cookies cannot be shared across apps or shared between a mobile app and the mobile web. Tracking is only one aspect to consider when researching a mobile app vendor. Here's a helpful comparison chart to help marketers compare mobile app vendors.
Specifically, they enable mobile search links that bypass a landing page and go directly to different functional areas like click to call, offers, or app downloads, Similar to Busby's point, these are SMB-geared actions, to which they can create a...
For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two weeks in a diary smartphone app, followed up each mobile search with an email asking for the results of that search, and then...
