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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Be prepared for the mobile shopper. Product Listing Ads will continue to gain popularity and drive shopping performance. School may have just got out for some, but that doesn't mean search marketers can take a break.

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary...

  3. Top Brands Now Testing Pinterest Promoted Pins

    But the platform did highlight the advertising placed on mobile devices. Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. Pinterest doesn't report on how many users it has, though it...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Participants in this study voluntarily completed an online...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users contributed to 11 percent, while all...

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...