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Mobile Ads

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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America. The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. Yes, half of the data Google has access to while analyzing your site from a Panda standpoint...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. More than 70 percent of mobile searchers use click-to-call when getting to your website. Call extensions help you optimize which ads generate calls but...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns. In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space!