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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Mobile and social have been among the most talked-about subjects for the last couple of years. The same thing can be done with social, mobile, display, etc. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New...

  2. Using Multipliers Effectively in AdWords

    In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...

  3. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    We can set a bid multiplier for mobile devices, but that's it. The mobile bid multiplier is helpful, but ignores tablets. Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only...

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.