SEO News

Mobile Ad Spending

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  1. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. Only 5.7 percent of total media ad spending was...

  2. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. The advertising platform also said the scoring system "is the same...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We had our mobile bid modifier turned down to -100 percent.

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    The new mobile ad preferences for enhanced campaigns removed the ability to target by device. One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in ad copy, whereas mobile users respond more...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. Shifting more attention toward optimizing the mobile experience — mobile-friendly...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Engagement rates on mobile devices exploded in 2013. Mobile will truly become the first screen Plus, it never hurts to get a second opinion from the company that created the Unruly Viral Video Chart, which has tracked 365 billion video views since...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.

  8. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    To gain more users and increase engagement among those users, Twitter says it plans to expand geographically and continue to develop its product and suite of mobile applications. While Twitter’s initial public offering is expected to be among the...

  9. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that. How close into equilibrium these numbers come will depend on the ultimate ability of mobile ads to influence consumer...

  10. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...