With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend. It seems that many search marketers have not caught up to...
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. So Bing has suffered terribly and hasn't received their fair share of the ad pie.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
After all, RTB is now rapidly expanding into mobile and video. Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
Marin's US customers increased their mobile search spending by 85 percent in 2012, from 10 percent to 18.4 percent. While advertisers' spending on paid mobile search in Singapore was close to on par with CTRs, at 22.5 percent of total budget, other...
US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. As media companies expand their digital content and ad insertion...
However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending will reach $7.19 billion this year. This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark...
Search will meanwhile grow due to its pull-based, high intent driven nature – accounting for $1.9 billion in mobile ad spending in 2013 (45 percent of total U.S.mobile ad spend). Growth in mobile local ad spending will be driven by continued...
The automotive industry is experiencing a boom in mobile ad spending. By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals...
Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day While it may come as no surprise to many of you, there are a variety of trends that point towards a coming avalanche of mobile influence and spending as consumer behavior...
Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011, according to...
Google and ClickZ found that: 58 percent of marketers are currently accountable for mobile metrics, and more than one-third are already sharing internal dashboards to show mobile marketing results.percent of marketers who analyzed their mobile...
The company says that mobile local ad spending will outpace mobile national ad spending by 2016. BIA/Kelsey projects that local mobile ad spending will account for 58 percent of total ad spending in four years.
