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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Be Authentic and Avoid Self Serving Visuals When it comes to data visuals Thomas notes, "brands 'get' that infographics are popular but they need to make graphics that are not so self serving. Statistic after statistic show that whether it's a...

  3. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    So, even if the prospective customer doesn't recognize the name of the company serving the ad, that’s OK, because that company is advertising a solution intended to meet that prospective customer’s immediate needs.

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    So by serving them more ads catered to their interests, we could get a 5 percent CTR at a third of our normal CPA and thus we will gain more profits each month. You could be optimizing either search campaigns or display campaigns and have multiple...