SEO News

Mobile Ad Serving

RSS
  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    For example, after evaluating cross-device conversion, you could choose to use mobile earlier in the consumer journey, serving more awareness messaging than direct buying propositions. Facebook’s new tool can show that a customer saw an ad from an...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  4. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Be Authentic and Avoid Self Serving Visuals When it comes to data visuals Thomas notes, "brands 'get' that infographics are popular but they need to make graphics that are not so self serving. Statistic after statistic show that whether it's a...

  5. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    So, even if the prospective customer doesn't recognize the name of the company serving the ad, that’s OK, because that company is advertising a solution intended to meet that prospective customer’s immediate needs.