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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    The researchers at Bing Ads got curious about what span of time, specifically, drives the most searches. A dive into search data shows that searches on Black Friday peak around 5 a.m. Using searches containing "coupons" or "delivery", the Bing Ads...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. If your own website isn’t mobile friendly or...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Contextual search works by algorithmically trying to determine what you really mean to search for, such as picking up cues from the immediate preceding searches, and presenting results based on that. Search engines need to be able to get much more...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Communicate to the search engines your intentions so they can recommend your website for relevant searches. In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.