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Mobile Ad Marketing Enhanced Campaigns

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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? From a mobile device the average user may never...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities...

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Mobile revenue increased by 24 percent from the first half...

  5. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC just ask the millions of advertisers who just upgraded to Adwords enhanced campaigns. Mobile ad copy versions. Or consider running email list only acquisition campaigns. Think of mobile as the second screen so other marketing tactics likely to...