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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising campaigns and...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference Mobile SEO and app store optimization. Search is a huge driver of business (search accounted...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  5. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow," said Randall Rothenberg, President and CEO, IAB. Mobile revenue increased by 24 percent from the first half of 2012 ($1.1 billion...

  6. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Act 1: Mobile is Behind Massive Growth in Digital Media Usage Getting into a more grounded discussion about mobile ad effectiveness often requires delving into more sophisticated topics like attribution modeling, marketing mix, brand survey lift...