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  1. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    She discovers their website is not mobile-friendly, and decides she will try again on her desktop when she gets home from work. If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. Particularly if you're looking to expand into new keyword areas, you can use the Google Ad Planner to determine search...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...

  4. Using Multipliers Effectively in AdWords

    In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...

  5. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    We can set a bid multiplier for mobile devices, but that's it. The mobile bid multiplier is helpful, but ignores tablets. Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only...