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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Seeks 7-Figure Price Tag for Summer Debut of Video...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were diverted from their trademark search ads to the image-pleasing PL ads shown right on the search results page run by their retail partners,” they...