OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Making your mobile search faster – Google Inside Search BlogGoogle adds...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. After all, RTB is now rapidly expanding into mobile and video. In short, it allows marketers to target users by buying display...
YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. This generation is defined by the Internet, mobile, and social...
Such is the case with the new Think Insights – aimed at providing one, definitive Google destination for digital marketers. Note: I wonder to what extent Google has thought about using their ad inventory to further promote this section of the site.
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
This means planning television and digital together to tell stories across devices and engage viewers with TV experiences not just TV shows. SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and...
That's obviously good for Google, as users flocking to mobile have caused lower mobile ad rates to drag down its overall CPC average (parallel to Facebook's challenge). Embracing call analytics solutions to effectively track the ROI of offline...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. He also approves of its ability to provide clean data to inform other parts of the digital ecosystem.
The most effective digital marketing strategy would utilize both search and social to their maximum potential. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices.
Applications that incorporate data from all digital sources will become a strategic necessity. Meanwhile, 60 percent of consumers already consult their smartphone en route to or inside of a brick and mortar store according to Deloitte Digital.
In 2013, it’s more important than ever to not lose sight of the "digital" – and all of its slick, sprightly luxuries – in "digital marketing. What we should be astounded by, as digital marketers, is the huge payoff from running and monitoring live...
Few markets are specifically catering directly to the new set of digital savvy 65-year-olds. In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of...
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. Mobile and local ad revenue outlook Global and mobile search ad spends tops 3.2 billion in 2011 In terms of local, according to Google, 20 percent...
If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of...
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online, according to the YP.com Local Insights Digital Report for Q3 2012.
