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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). When delving into a mobile campaign in Brazil, take note that the leading...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: This method is standard for all Android devices. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by...

  4. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  5. Google Plans to Combine Mobile & Desktop Ads

    We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. In his opening statements, Page introduced an idea that came up again and again throughout the call...

  6. Google’s Mobile World & Vision for 2012

    Android devices generate more advertising transactions and corresponding data volume on mobile networks than iOS devices. Google: 300 Million Android Devices Activated More than 300 million devices now run on the Android platform, with 850,000 new...