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Mobile Ad Formats

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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    However, globally, there are stark contrasts in the type of ad formats driving revenue. In another report, eMarketer predicts North America will make up 58 percent of the worldwide mobile ad spend in 2016, with Latin America coming in second at...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. New mobile app promotion features will be launched across AdWords in...

  3. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    The company also intends to “develop new and unique ad formats for our advertisers. To gain more users and increase engagement among those users, Twitter says it plans to expand geographically and continue to develop its product and suite of mobile...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most

  5. 2013: Tipping Point for Mobile Ad Monetization

    Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views, directions, lookups, and reservation bookings, these proven metrics help advertisers confirm which mobile ad channels, formats, and...