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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Dial into local mobile search. The biggest under the radar opportunity for local brands in 2013 is the explosion happening...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Mobile ads can show up to two additional links. In limited release, Media Ads contain a video component served in the AdWords ad in search results. The new offer extensions appear in the ad content and are specific to coupons, discounts, rebates, etc.

  5. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Mobile Searchers Strongly Prefer Local Content Mobile users reported local offers and promotions among the top reasons they would engage with mobile advertising. Local relevance and timing are key in converting mobile browsers to buyers, though...

  6. How Big Data is Fundamentally Changing Local Search

    Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we are witnessing as newcomers start to take local mindshare from the legacy players, it’s likely that both mobile and...